728x90 Leaderboard ad maker
728x90 Leaderboard ad maker
A 728x90 leaderboard is a wide, shallow strip that sits above the content — almost no vertical room, so the layout has to go horizontal: product on the left, headline and CTA on the right, nothing stacked. Upload one product photo and get back static banner concepts built for that strip, with the product big enough to recognize and a hook short enough to read before the page loads under it. These are static poster concepts sized 728x90 — not animated HTML5 banners.
The free preview is one full-quality leaderboard concept rendered by the real engine — view-only and 2K, no watermark, no credit card. Use it to judge whether the product and hook survive a 90-pixel-tall strip before you spend. The $29 pack unlocks all 10 concepts at 4K with no watermark, every Meta size, and a ZIP download. Only QA-passed ads are charged; under 12 pass, the difference auto-refunds, and ads never expire.
Examples
728x90 Leaderboard ad maker examples
Every example below comes from the same single product photo, recut into a different reason to click — and every one is laid out for the leaderboard's hardest constraint: a strip 90 pixels tall where the product has to stay recognizable, not shrink into a logo-sized mark. These are static concepts sized 728x90, so the whole argument has to land in one horizontal glance.
Campaign brief
728x90 Leaderboard Ad Maker campaign brief
A useful 728x90 leaderboard creatives page should help the visitor decide whether a leaderboard where the product, hook, and CTA have to work in a shallow horizontal strip fits the product story. Use these notes to test the frame, not just the dimension.
Best use
Reach for the leaderboard when you're running display above editorial or product-research content and need a banner that reads in the half-second before the page loads under it. The pack gives you several horizontal lockups to compare — product-only, offer-led, proof-led — instead of betting the placement on one strip you hope holds together at 90 pixels.
Asset to upload
One clean product photo with a simple, recognizable silhouette and enough contrast to survive being cropped into a shallow strip. The leaderboard's whole risk is the product shrinking into a tiny logo-like mark, so upload a shot where the product still reads when it's only 90 pixels tall.
First test
Compare a product-plus-offer leaderboard against a proof-led one that uses fewer words. Keep the product crop and the CTA identical so the test tells you whether buyers click the deal or the trust signal — not which strip happened to be less crowded.
Format choice
The leaderboard is a static banner-sized concept, not the place to start a campaign. Prove the product hook in 1:1 square and 4:5 feed first; export the 728x90 strip only after you know the product silhouette and CTA stay legible at the real header height. Animated HTML5 banner export is on the roadmap, not live.
Copy direction
Steer the generator toward the shortest hook that still feels specific to your offer — the leaderboard cannot carry a sentence, and a hook that wraps is a hook that clips. Set the headline, offer, and CTA up front; text is baked into each poster, so this is where you shape what the strip says, then regenerate to tighten it.
How it works
Build 728x90 Leaderboard Ad Maker creative around the frame.
1
Upload the product
One clean photo with a recognizable silhouette and good contrast. This single shot feeds every leaderboard concept, so pick one that holds up when it's cropped into a shallow horizontal strip.
2
Steer the hook
Set the headline, offer, and CTA — kept short, because the leaderboard has almost no room. Text is baked into each poster, so this is where you shape the copy; aim for a hook that reads in one glance, not one that wraps.
3
Review at real height
Concepts come back in a few minutes. Judge each one at actual page-header size, not zoomed in — mark the strips where the product still reads and the CTA stays clear, then regenerate the ones that clip or shrink.
4
Export the runners
Unlock high-res, no-watermark files and the ZIP for the leaderboards worth running, plus the other Meta sizes in the pack. Only QA-passed ads are charged; under 12 pass, the difference auto-refunds, and nothing expires.
Ad angles included
Ad angles for 728x90 Leaderboard ad maker
The 728x90 leaderboard is the hardest banner to get right because the format works against you: a wide strip with almost no height, where the instinct to stack product over headline over CTA simply doesn't fit. The concepts that work all go horizontal — product on one side, hook and CTA on the other — and they all survive the real test, which is reading at page-header height, not on a designer's monitor. Every angle on this page is a static leaderboard-sized poster built for that strip.
Field notes
728x90 Leaderboard Ad Maker field notes
These field notes are a quick human quality pass for 728x90 leaderboard creatives and a leaderboard where the product, hook, and CTA have to work in a shallow horizontal strip before you turn previews into production ads.
Creative review
- First check on any leaderboard: at actual 90-pixel height, can you still tell what the product is? If it's shrunk into a logo-sized mark, the strip is decoration, not a product ad — recrop so the product owns the left.
- The leaderboard layout is horizontal by force: product on one side, headline and CTA on the other. The second you try to stack copy vertically, it clips — there is no second line in 90 pixels.
- Short hooks aren't a style choice here, they're a constraint. A four-word headline reads; a sentence wraps, and a wrapped line in a leaderboard is a clipped line.
- The CTA has to read as an action even when it's tiny. 'Shop' or 'Get 20% off' survives the strip; a subtle ghost button disappears at header height.
Placement review
- These are static banner concepts. Animated and HTML5 ZIP banner export is on the roadmap, not live — what you get is a still sized 728x90, honest about being a poster, not a motion ad.
- Contrast does the heavy lifting in a shallow strip. A product photo that's low-contrast or busy turns into mud at 90 pixels; pick the shot with the cleanest separation from its background.
- Don't try to fit proof, offer, and brand into one leaderboard. The strip holds one idea — pick offer or proof, run separate concepts, and let the test decide.
Export review
- A leaderboard is rarely the creative you start with. It's where a hook goes after it's already proven in square and feed — the strip is too unforgiving to discover a message in.
- If the headline only works because you're looking at it full-width on a laptop, it doesn't work. Founders preview leaderboards too big; the real placement is a thin band most viewers barely register.
Sizes and exports
Sizes and exports for 728x90 Leaderboard ad maker
For 728x90 leaderboard creatives, the export shape should support the product story. Static posters are available first; display and HTML5 exports stay clearly labeled as agency or roadmap workflows until enabled.
728x90 leaderboard
Use 728x90 leaderboard when the product needs a wide lockup with a short hook and one CTA.
300x250 display
Use 300x250 display for compact display inventory where the product image and offer for 728x90 leaderboard creatives must read at small size.
336x280 large rectangle
Use 336x280 large rectangle for compact display inventory where the product image and offer for 728x90 leaderboard creatives must read at small size.
300x600 half-page
Use 300x600 half-page for a tall display concept with room for product, benefit, offer, and button.
320x50 mobile
Use 320x50 mobile for 728x90 leaderboard creatives only when the hook is short and the product silhouette is instantly recognizable.
970x250 billboard
Use 970x250 billboard when the product needs a wide lockup with a short hook and one CTA.
728x90 Leaderboard Ad Maker pages should help a founder decide what to make next: which product image to use, which hook to test, which placement to export, and what should stay locked behind a paid pack. That is why Product AdKit centers the product workflow instead of offering a generic design surface.
Copy examples
Hooks, CTAs, and mistakes for 728x90 Leaderboard ad maker.
Headline hooks
- 20% off your first order. Shop the strip.
- 4.8 stars, 12k reviews. One click away.
- The bestseller, now restocked. Grab one.
- Free shipping today. Two words: order now.
- Just dropped. Limited run. Tap to shop.
- One product, zero clutter. See why it sells.
- Build the set, save 15%. Shop the bundle.
- The label everyone's reordering. Get yours.
CTA examples
- Generate this size
- Preview the format
- Export the pack
- Check the layout
- Start from a product photo
Common mistakes
- Stacking product over headline over CTA — there's no vertical room in 90 pixels, so the layout has to run horizontal or it clips.
- Writing a headline that wraps to a second line, which in a leaderboard means it gets cut off, not gracefully resized.
- Letting the product shrink into a tiny logo-like mark so the strip stops being recognizable as a product at all.
- Cramming offer, proof, and brand into one band when the strip only holds one idea cleanly.
- Judging the concept zoomed in on a monitor instead of at actual page-header height where the real read happens.
Editorial review
728x90 Leaderboard Ad Maker review checklist
Use this 728x90 leaderboard creatives checklist as a human quality pass before turning previews into production ads.
1
Is the layout horizontal — product on one side, headline and CTA on the other — with nothing stacked?
2
Does the product stay recognizable at actual 90-pixel header height, not shrunk into a logo-sized mark?
3
Is the headline short enough to read in one glance without wrapping or running into the CTA?
4
Does the strip carry one idea — offer or proof — instead of cramming everything into the band?
5
Did you judge it at real page-header size, not zoomed in on a monitor?
FAQ
728x90 Leaderboard ad maker questions
What's the actual layout for a 728x90 leaderboard?
Horizontal, always — the strip is 728 wide and only 90 tall, so there's no room to stack copy. The reliable lockup is product on the left at near-full height, with the headline and CTA on the right. Anything that stacks product over text over button will clip, because 90 pixels doesn't fit a second line. The generator builds these as horizontal concepts by default.
How much text survives in a leaderboard strip?
Very little, and that's the discipline. A four-to-six-word headline plus a short CTA is roughly the ceiling before copy starts wrapping, and a wrapped line in a leaderboard is a clipped line. Steer the generator toward the shortest hook that's still specific to your offer, then regenerate to tighten it — text is baked into the poster, so you shape it up front, not in an edit pass.
Will my product still be recognizable at 90 pixels tall?
That's the whole risk of this format, so check it at real height before exporting. Upload a photo with a simple silhouette and strong contrast, and let the product own the left side of the strip at near-full height. If the product shrinks into a logo-sized mark, the leaderboard stops being a product ad — recrop or pick a cleaner source photo so it reads at actual header size.
Can I get an animated HTML5 banner, and do I need every display size?
No on both counts, for now. Product AdKit makes static 728x90 leaderboard concepts — animated and HTML5 ZIP banner export is on the roadmap, not live. And you don't need every display size: prove the hook in a square or feed concept first, then export only the leaderboards worth running. The pack includes the Meta sizes plus this strip, so you run the placements your spend actually lands on.
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